STRATEGY DIRECTOR
PROFILES
Highlighting the many unique stories and personalities that make up Clemson University. Video work profiling these individuals experiences has been used across a variety of messaging campaigns.
All focused on impacting the goals of establishing Clemson's brand positioning and impact on audiences awareness of the programs, experiences and opportunities that make up the Clemson Experience.
INVOLVEMENT STORIES
Directly correlated to student success metrics and enrollment decisions, perspectives on involvement opportunities for Clemson students support major marketing goals of the University.
Highlighting the variety of experiences and opportunities offered to students through these projects, we have been able to support more connections to resources and information for target audiences. As well as inspire more current students to get involved and engage with their own unique Clemson Experience's to their success.
SEARCH INTERESTS
Leveraging the power of social media and video streaming platforms to provide insights to target audiences questions about Clemson. We've created a variety of projects and series that highlight key search terms or commonly discussed topics aligned with Clemson audiences, to offer branded content that provides answers to these search queries.
Increasing search results that ultimately point audiences back to Clemson resources and increase site traffic opportunities.
INFORMATIONAL
Sometimes informational content is needed, but it should still look good!
Across the range of requested needs for supporting programs like leadership development, career preparation events or family & student orientations we have tackled these needs with a philosophy that they should entertain just as much as they inform. Helping audiences gain resources that are easy to follow and capture their attention.