STRATEGY DIRECTOR
STUDENT EXPERIENCE STORIES | THE DAILEY'S
CLEMSON UNIVERSITY
Student Affairs
Roles:
Strategy Director
Date:
DEC 2023
"It's not everyday you graduate with your dad!". Ginger and Bobby shared the unique experience of graduating from Clemson together. We highlighted their stories of completing their degree's from the Powers College of Business undergraduate Marketing & MBA programs and sharing the graduation stage
BACKGROUND
Graduation is one of the best representations of the Clemson Experience. Its the culmination of all the ambitions and experiences of our students officially completing their time with us, and moving on to becoming alumni.
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We wanted to use this event as an opportunity to highlight unique student experiences and stories that helped influence current and perspective students to engage with Clemson.
INSIGHTS
Ginger and Bobby Dailey are a father daughter pair who both were graduating on the same day, one from Undergrad and one from Graduate school, both in the college of business.
This rare experience provided us with an opportunity to highlight two unique points of view and student experiences for our intended target audiences. Allowing us to speak to the value of the Clemson Experience and its literal familial connection. ​
OPPORTUNITY
Highlight storytelling narratives connected to the graduation experience that align with target audiences expectations and aspirations. Showcasing the value of the Clemson Experience for both Undergraduate and Graduate audiences
1. Leverage local media and news networks to expand reach
2. Influence prospective students through success of others
3. Influence current students to engage with opportunities
STRATEGY
Create a series of deliverables, lead by video, that highlights the unique experience of this student to align with longterm storytelling goals to emphasize Clemson as providing the #1 student experience. ​
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Using Video, Social, Articles and Dynamic Webpages to impact across multiple channels with varied perspectives of storytelling to highlight influential information with target audiences.
DELIVERABLES
